PROBLEM

The luxury industry is relatively undifferentiated in it's offering, with each house offers similar mass-produced products, services and expectations. How does luxury transform itself for the next generation of consumers with new ideologies.

SOLUTION

In the near future age of sharing-economy, the idea of ownership may in itself take on a new life as being the ultimate luxury. As a stark contrast to the shared commodities, the modern luxury strategy may take form as owner-inspired and parametrically-designed artifacts. Positioned between luxury ocassional-gift and cultural curator is House NY — a brand driven by a new kind of sustainable ideology, made-to-measure with unique purchasing experience and every details meticulously designed. House takes on the maxim of producing less yet more meaningful and lasting-heirlooms.